Vegan Burger Buns

82% OF CONSUMERS ORDER VEGAN DISHES AT LEAST ONCE A MONTH*

With vegan menu options now a mainstream choice for vegans, flexitarians and meat-eaters alike, operators need to give as much thought to plant-based dishes as their meaty counterparts. By giving consumers the opportunity to trade up to gourmet when ordering a vegan dish, it in turn provides a profit opportunity for outlets.

Recently conducted Veganuary research shows that the appetite for vegan or plant-based dishes is growing, with 36% of consumers considering themselves vegan /plant-based or vegetarian. 25% of participants consider themselves to have a flexitarian diet, while just 33% categorise themselves as ‘meat-eaters’. What’s more one in five consumers would opt for a vegan dish at least once a month when dining out even if they usually eat meat.**

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TOP CONSUMER PURCHASE DRIVERS

Operators wanting to use Veganuary as a test bed for their vegan menus should consider the top consumer purchase drivers when opting for a vegan dish, which include:

interesting flavours (50%)
high-quality ingredients (45%)
and looking great on the plate (28%).**

To make the most of Veganuary, outlets can showcase dishes through a gourmet vegan burger offering, including recipes such as the Vegan Jackfruit Burger in an Americana Grilled Marked Vegan Brioche Style Bun, the Vegan Ginger Tofu Burger with Asian Slaw in a Gourmet Americana Kaiser Cut Bun or The Vegan One in an Americana Kaiser Cut Gourmet Bun.

These versatile recipes can easily allow for a range of trade-up options including patties, toppings and relishes, all housed in a gourmet bun meeting the consumer need for both quality and standout on the plate. All three of these buns are halal, vegan and registered with The Vegan Society for added peace of mind.