Condiments to boost sales

Burgers are one of the most versatile meals to offer up to diners. A massive 1.3 billion are consumed each year in the UK1 and they account for 17% of all eating out occasions2. From the burger itself to the fillings and of course, the bun, there are so many ways to make it bespoke – and for OOH operators, it pays to consider what goes with a burger, we well as what goes in it.  

Offering the right condiments can elevate your burger game from good to great, driving sales and keeping customers coming back for more. And we’re not just talking tomato ketchup and mayonnaise. Once little-known condiments from around the globe are exciting taste buds and securing a spot in saucy line-ups. Here are the top ones to stock… 

Swicy

For customers that can’t choose between sweet and spicy offer them both. The Asian influenced ‘swicy’ food trend is taking the UK by storm with its fusion of contrasting flavours. Serve your burgers with an accompaniment of Korean gochujang sauce, North African Harissa, crunchy red chili, or Vietnamese dipping sauce. The real pinnacle of the swicy trend though is hot honey, perfect in a crispy chicken burger sandwiched between an Americana Gourmet Burger Bun. 

The best of British

From Worcestershire sauce to a smoked South West Cheddar dip, condiments with provenance add quality to burger menus, elevating the sales revenue potential. Our Americana Britain’s Best Burger research found that compared to a standard burger, consumers are willing to pay £7 more for a burger comprising of the nation's favourite burger fillings, including local ingredients3. 

Greek 

Vegan patties often have a lighter flavour profile, so the condiments you offer should accentuate that while adding richness, texture, and flavour depth. Let us introduce tzatziki sauce. Made with cucumber, yogurt, olive oil and fresh herbs, this Greek condiment is a must-have for all good burger joints with a plant-based menu – the perfect complement to Americana vegan burger buns. 

Curry 

Curry sauce – think Malaysian inspired rather than British chip-shop style – is a creamy and flavourful condiment to serve with spiced beef burgers. The tangy satay taste complements the juicy patty providing a quality meal that’s more than a step beyond the traditional – and one consumers will pay for.  

The classics

While trends and global flavours are making their mark, classic condiments still have a huge role to play.  Americana Britain’s Best Burger research found that the most popular sauce is tomato sauce (37%), followed closely by burger sauce (32%), BBQ sauce (26%) and mayonnaise (24%) – must-haves for any operator.  

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Sources:
1 Circana, CREST, 52 w/e September 2023 
2 Lumina Intelligence, EDOP, 52 w/e 1st January 2024 
3 Opeepl Britain’s Best Burger Research, January 2024